Yahoo! Change brand identity with the emergence of new logo
It's easy to see that, since female CEO, Marissa Mayer, came to power, Yahoo! Revealed innovation in its strategic thinking by reshaping the interface of many of its applications, acquiring a slew of companies, and now the company announces that it will change its logo.
"This change is inspired by Yahoo! There are new goals and accomplishments since the late CEO, Marissa Mayer, came to power, "Kathy Savitt, Yahoo's chief marketing officer, wrote in the Tumblr blog.
Although the new logo is designed to reflect a new perspective on Yahoo!, the company will not give up certain details and meanings that already exist on the Yahoo! logo. old for the past 18 years. Savitt reveals a little bit about the new logo: "We want to protect Yahoo!'s core values for so long. - fun, exciting and hospitable. So we keep the traditional purple and the exclamation mark symbolic. " Savitt added, "After all the changes, there are some things that never go out of style."
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Yahoo! has launched the "30 days of change" campaign. In the next four weeks, Yahoo will release a different logo on its homepage every day. And on September 5 (US time), the official logo will be publicly announced globally. Although it has chosen a new logo, Yahoo still wants to introduce users to different icons as a demonstration of their "renaissance" under Marissa Mayer.
The "30 days of change" video shows some of the logos that Yahoo! I use to make changes to my service every day, but not sure if one of them will be the official logo, but maybe the official logo will be a harmonious work in between. According to experts, it is possible that this new logo will be designed in line with the current flat trend.
Yahoo! The Silicon Valey technology company has been working with Silicon Valey since its inception in 1995. But with this campaign, Silicon Valey wants to create a new and more impressive look in the eyes of consumers. Hopefully, with the new logo, Yahoo! will find the glory in the not so distant future with the right steps and in accordance with the ever-changing world of technology.
Since Marissa Mayer took over as chief executive a year ago, Yahoo has acquired more than 20 companies including Tumblr, RockMelt, ... and overhauled existing product lines including Flickr. , e-mail and the company's homepage. Under Marissa Mayer, Yahoo has almost completely shredded: Yahoo's share price has risen more than 70%. However, Yahoo is still facing many difficulties in the face of fierce competition from rivals such as Google and Facebook in the field of digital advertising.
"This change is inspired by Yahoo! There are new goals and accomplishments since the late CEO, Marissa Mayer, came to power, "Kathy Savitt, Yahoo's chief marketing officer, wrote in the Tumblr blog.
Although the new logo is designed to reflect a new perspective on Yahoo!, the company will not give up certain details and meanings that already exist on the Yahoo! logo. old for the past 18 years. Savitt reveals a little bit about the new logo: "We want to protect Yahoo!'s core values for so long. - fun, exciting and hospitable. So we keep the traditional purple and the exclamation mark symbolic. " Savitt added, "After all the changes, there are some things that never go out of style."
. Yahoo Mail
. Yahoo sign in
. Yahoo Mail Tips
Yahoo! has launched the "30 days of change" campaign. In the next four weeks, Yahoo will release a different logo on its homepage every day. And on September 5 (US time), the official logo will be publicly announced globally. Although it has chosen a new logo, Yahoo still wants to introduce users to different icons as a demonstration of their "renaissance" under Marissa Mayer.
Yahoo! The Silicon Valey technology company has been working with Silicon Valey since its inception in 1995. But with this campaign, Silicon Valey wants to create a new and more impressive look in the eyes of consumers. Hopefully, with the new logo, Yahoo! will find the glory in the not so distant future with the right steps and in accordance with the ever-changing world of technology.
Since Marissa Mayer took over as chief executive a year ago, Yahoo has acquired more than 20 companies including Tumblr, RockMelt, ... and overhauled existing product lines including Flickr. , e-mail and the company's homepage. Under Marissa Mayer, Yahoo has almost completely shredded: Yahoo's share price has risen more than 70%. However, Yahoo is still facing many difficulties in the face of fierce competition from rivals such as Google and Facebook in the field of digital advertising.
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