5 changes of Yahoo under Marissa Mayer
Google's key products due to data that is not art driven. Has Yahoo accepted the mindset of new CEO Marissa Mayer - who is Google's former general?
Marissa Mayer, head of Google Search, the search giant's 20th employee, will immediately begin her career at Yahoo today.
Google and Yahoo started out as big Internet search companies, but some historical differences made them both "phase out". Finally, Google's path under the leadership of the talented leaders seems more successful. The question is, when being appointed as a Yahoo executive, what can Mayer bring back to this weakened giants?
Engineers engineering is what Mayer built at Google. The company has a history of executive thinking. Google's best services are fast, multi-functional, constantly tested and improved over time. Mayer is also very proud to talk about every little change in Google Search must also be tested and evaluated all the time. Major Google products are driven by data, not art. However, over time this point has changed (for example Nexus Q has just launched), but with the main cards, the numbers are still king.
. Some great tips in Yahoo! Mail
. Turn on 2-Step Verification for Yahoo! Mail
. Yahoo sign in
Maybe Mayer will bring this "dry" to the Yahoo products, especially home page, portal to the world. The ability to fine-tune the product to extract the most useful features will also expand to Yahoo Mail, one of the largest email providers in the world. However, Mayer never runs the entire company, so it will be a challenge not only when she adjust the culture of Yahoo.
In addition, the organizational culture in Yahoo also need to change a lot. According to Salim Ismael, head of Yahoo's Brickhouse project, "Yahoo took too long to make a decision. On the Internet you need speed, and you need to take risks. Yahoo inadvertently received too complex organizational structure, as opposed to both of these. "
Yahoo also needs "ruthless" Google in the death of the project. Google's "cleaning up" 2012 is a testament. In its massive structure, Yahoo is hardly able to make the decision to remove the product, and Google maintains optimism about their direction even when things do not go as expected. That is the ability to learn from mistakes and Google does not punish anyone in the project. For example, after killing Buzz and Wave, Google is following social networking with Google+.
The fourth point is also Google's strength: the company has a very good long-term vision. Social networking has become a key part of Google's development, despite initial failures. Google also became a media company, throwing money into new hardware projects like Google TV and Nexus Q, though not considered successful. Google is also trying to grab market share from Apple and Amazon in the market for entertainment content.
A company with talents like Google is strong enough to play long-term games, but Mayer, with its foundation and energy, can shift Yahoo's long-term investment and recruit top talent to Yahoo. .
Finally, it is the experimental culture, focus and R & D (research and development). Google has made the first study of self-driving cars, real-time interactive glass and energy. However, the value of the projects may not help much for the core business. On the other hand, Yahoo does not have the resources to focus on more than just reorganizing the company.
Can a media company succeed if it acts as a technology company? Does Google similar discipline work at Yahoo? No one fired firing guns for Yahoo better than Marissa Mayer.
Marissa Mayer, head of Google Search, the search giant's 20th employee, will immediately begin her career at Yahoo today.
Google and Yahoo started out as big Internet search companies, but some historical differences made them both "phase out". Finally, Google's path under the leadership of the talented leaders seems more successful. The question is, when being appointed as a Yahoo executive, what can Mayer bring back to this weakened giants?
Engineers engineering is what Mayer built at Google. The company has a history of executive thinking. Google's best services are fast, multi-functional, constantly tested and improved over time. Mayer is also very proud to talk about every little change in Google Search must also be tested and evaluated all the time. Major Google products are driven by data, not art. However, over time this point has changed (for example Nexus Q has just launched), but with the main cards, the numbers are still king.
. Some great tips in Yahoo! Mail
. Turn on 2-Step Verification for Yahoo! Mail
. Yahoo sign in
Maybe Mayer will bring this "dry" to the Yahoo products, especially home page, portal to the world. The ability to fine-tune the product to extract the most useful features will also expand to Yahoo Mail, one of the largest email providers in the world. However, Mayer never runs the entire company, so it will be a challenge not only when she adjust the culture of Yahoo.
In addition, the organizational culture in Yahoo also need to change a lot. According to Salim Ismael, head of Yahoo's Brickhouse project, "Yahoo took too long to make a decision. On the Internet you need speed, and you need to take risks. Yahoo inadvertently received too complex organizational structure, as opposed to both of these. "
Yahoo also needs "ruthless" Google in the death of the project. Google's "cleaning up" 2012 is a testament. In its massive structure, Yahoo is hardly able to make the decision to remove the product, and Google maintains optimism about their direction even when things do not go as expected. That is the ability to learn from mistakes and Google does not punish anyone in the project. For example, after killing Buzz and Wave, Google is following social networking with Google+.
The fourth point is also Google's strength: the company has a very good long-term vision. Social networking has become a key part of Google's development, despite initial failures. Google also became a media company, throwing money into new hardware projects like Google TV and Nexus Q, though not considered successful. Google is also trying to grab market share from Apple and Amazon in the market for entertainment content.
A company with talents like Google is strong enough to play long-term games, but Mayer, with its foundation and energy, can shift Yahoo's long-term investment and recruit top talent to Yahoo. .
Finally, it is the experimental culture, focus and R & D (research and development). Google has made the first study of self-driving cars, real-time interactive glass and energy. However, the value of the projects may not help much for the core business. On the other hand, Yahoo does not have the resources to focus on more than just reorganizing the company.
Can a media company succeed if it acts as a technology company? Does Google similar discipline work at Yahoo? No one fired firing guns for Yahoo better than Marissa Mayer.
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